World Lacrosse LAX28 Campaign

World Lacrosse have launched a creative campaign celebrating lacrosse, its history while looking towards the future, which is looking more and more exciting.

World Lacrosse President Sue Redfern said: “This campaign is the perfect way to celebrate both our history and our future, recognizing and acknowledging our origins, while sharing the progress that puts us in a position to contend for a place in the Olympic Games. Our members, athletes and the wider global lacrosse community are overwhelmingly united in their support for our efforts to bring the game back to the world’s greatest stage.

Awareness of our beautiful game is increasing: World Lacrosse reports that the recent women’s world championship garnered more than 6 million digitally viewed minutes on ESPN, a broadcast partner through 2023. On an international level, World Lacrosse’s 77 national member federations across all five International Olympic Committee-recognized continents represent a growth of 80 percent in the last 10 years.

Read the full World Lacrosse article here